Facts About Mirabell

FACTS ABOUT MIRABELL

Did you know that Mirabell’s Genuine Salzburger Mozartkugel was the only Mozartkugel ever to be taken to space? Or did you know that Mirabell Mozartkugeln are regarded as a symbol of Austria alongside the Wiener Sängerknaben, the Spanish Riding School and St. Stephen’s Cathedral? Echte Salzburger Mozartkugeln from Mirabell are exported globally and are just as highly appreciated around the world as they are in Austria. Here you can find out more about the internationally famous sweet Austrian ambassador.

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Arts sponsoring activities in the Mozart Year 2006

As the manufacturer of the traditional brand and as market leader in the Mozartkugel segment, Mirabell feels a genuine obligation to commemorate Mozart.

Particularly in 2006, Mozart’s Anniversary Year, Mirabell intensified its commitment in the sphere of sponsorship for the arts and supported several exciting cultural projects. These included Mirabell participating in the major Mozart exhibition held at the Albertina in Vienna.

As the main sponsor of Mozart’s birthplace, Mirabell supported a special project of the International Mozarteum Foundation: Robert Wilson redesigned the original apartment of the Mozart family in Salzburg and presented a new exhibition concept.

A further highlight, supported by Mirabell as the main sponsor, was “roll on Mozart”, a project that took place in selected Austrian cities in support of a good cause. The centerpiece of the project was made up of about 100 art globes with a diameter of 1.6 metres that were creatively designed by renowned artists, designers and advertising agencies. Mirabell took the patronage for five of these globes. In the spring of 2006, the art globes were exhibited in the city and province of Salzburg. Following this a selection of about 30 of these globes went on tour along the European Mozart pathways. Part of the revenue from “roll on Mozart” was used to finance the foundation of an institute for highly talented young musicians in Salzburg.

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Mirabell EU
Official Sponsor of Austria’s EU-Presidency 2006

Mirabell was the only sweet manufacturer entitled to use the title “Official Sponsor of the EU-Presidency” whereby the Echte Salzburger Mozartkugel became an Austrian ambassador in around 100 different events and occasions held in Vienna and Brussels.

Mirabell’s Echte Salzburger Mozartkugeln were also regarded as the ultimate gift to be presented during negotiations in Brussels when Austria applied for membership of the European Union.

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Mirabell Weltall
Mirabell Mozartkugeln in space

Yes, it is true. Mirabell Mozartkugeln were the only Mozartkugeln ever to be taken to space. The first Austrian astronaut, Franz Viehböck, delivered them as a present for the Russian cosmonauts on the MIR space station.

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Echte Salzburger Mozartkugeln in the spotlight

The Echte Salzburger Mozartkugel by Mirabell are not only a delicious chocolate speciality, they are a marvellous prop for small film roles on television. The romantic television film “Laura's List of Wishes” starring Christine Neubauer, Francis Fulton-Smith and Nadja Tiller was screened at Christmas 2005. “Laura” visited the Mirabell production in Salzburg.

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